Sample questions asked in the 20th edition of Crafting & Executing Strategy:
Perform an Internet search to identify at least two companies in different industries that have entered into outsourcing agreements with firms with specialized services. In addition, describe what value chain activities the companies have chosen to outsource. Do any of these outsourcing agreements seem likely to threaten any of the companies’ competitive capabilities?
Go to the investor relations website for Walmart ( http://investors.walmartstores.com ) and review past presentations it has made during various investor conferences by clicking on the Events option in the navigation bar. Prepare a one- to two-page report that outlines what Walmart has said to investors about its approach to strategy execution. Specifically what has management discussed concerning staffing, resource allocation, policies and procedures, information and operating systems, continuous improvement, rewards and incentives, corporate culture, and internal leadership at the company?
Collaborative agreements with foreign companies in the form of strategic alliances or joint ventures are widely used as a means of entering foreign markets. They are also used as a means of acquiring resources and capabilities by learning from foreign partners. And they are used to put together powerful combinations of complementary resources and capabilities by accessing the complementary resources and capabilities of a foreign partner. Illustration Capsule 7.1 provides examples of four cross-border strategic alliances that Solazyme has participated in. What were each of these partnerships (with Unilever, Sephora, Qantas, and Roquette) designed to achieve and why would they make sense for a company like Solazyme. (Analyze each partnership separately based on the information provided in the capsule.)
Chile’s largest producer of wine, Concha y Toro, chooses to compete in Europe, North America, the Caribbean, and Asia using an export strategy. Go to the investor relations section of the company’s website ( www.conchaytoro.com/the-company/investor-relations ) to review the company’s press releases, annual reports, and presentations. Why does it seem that the company has avoided developing vineyards and wineries in wine growing regions outside of South America? What reasons does Concha y Toro likely have to pursue exporting rather than stick to a domestic-only sales and distribution strategy?
Illustration Capsule 11.1 discusses Whirlpool Corporation’s Operational Excellence initiative and its use of Six Sigma practices. How did the implementation of the program change the culture and mindset of the company’s personnel? List three tangible benefts provided by the program. Explain why a commitment to quality control is important in the appliance industry?
Policies and procedures facilitate strategy execution when they are designed to ft the company’s strategy and objectives. Using your university’s access to Lexis-Nexis or EBSCO, search for recent articles that discuss how a company has revised its policies and procedures to provide better top-down guidance to company personnel about how certain things should be done.
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